Food, especially delicious baked goods, outshine the memorability of any typical corporate gift and promotion because like few others, it activates all five of the senses: sight, smell, touch, taste and if it is our shortbread, sound. While we could point you to scientific studies, undoubtedly you already have examples from your own life where food remains a memory signpost. When your client takes a bite of a Freedom Bakery cookie with your logo or photo on it, it creates a customer memory that transcends any tradeshow or conference. From that delicious bite, it leaves a long term, positive association of your brand in their experience bank. We like to say that long after a pen or thumb-drive is lost, your customers will still remember the sweet taste and smell of a gift with your name on it.